International opportunity
As a globally recognised event, boot Düsseldorf is a unique opportunity for boat enthusiasts and owners from around the world to gather insight into the industry. Brands have the chance to compete for the European Yacht of the Year and Boat of the Year awards, while designers discuss the latest in boating technology.
Aside from admiring all the vessels on display, Graham took time to chat with Beneteau:
“Düsseldorf presents me with an opportunity to sit with the [Beneteau] design team for each of the models and discuss current and future developments. One of the key strengths of Beneteau is the length they go to, to gain insights from owners about how they use their products and what changes they would like to see. This extensive feedback is then fed to the design team by product and marketing teams and leads to continued innovation.”
